Building online communities
The development of online communities is often at the heart of internet advocacy. See more on building online communities.
More information
This introduction to activism on the internet
provides a global overview of issues and tools related to online advocacy.
See the US National Institute of Health Making Health Communication Programs Work also known as ‘the Pink Book’ – the most comprehensive available guide to social issues marketing. According to the authors ‘the planning steps here can help make any communication program work, regardless of size, topic, geographic span, intended audience, or budget’.