Evaluating what you've done

Evaluating your online activities is not just about making sure your email is getting through or asking users whether your website looks good. There are many issues that should be reviewed regularly relating to what you are doing and changes in your environment beyond your website or use of email.

Learning from your plan: 10 points to consider

Examine the following issues for review and consider if others should be added.

1. Strategic issues: Is our internet plan and organisational plan (still) integrated? How else can we use the internet to further our core objectives?
2. Management: Do we have an up-to-date and appropriate website and email strategy, policy and procedures?
3. Content and features of the website: Is the quality and scope of content and its maintenance as good as it could be?
4. Marketing and promotion: Are we doing enough to promote our internet activities? How could we do it better? Are we using it effectively enough to manage member and client relationships? Are we using email correctly – i.e. ethically and avoiding spamming?
5. Providing services: How else can we use the internet to help distribute our services and information?
6. Money and resources: Are our internet activities operating to budget? Is sufficient time and money allocated to maintaining our internet activities? What else can be done to generate revenue via the internet?
7. Efficiencies and cost savings: Are we using the internet to make internal cost-savings as well as possible?
8. Similar organisations: What are related or similar organisations (both locally and overseas) doing online and what can we learn from them?
9. Security: Is our website, and computer systems that support it, secure against hackers?
10. Risk assessment: Do we have a risk management strategy? Is it effective?

See also evaluating your website.